Business Solutions

Lurz Insurance offers solutions to help your business succeed and help your employees get the coverage they need. We have the flexibility to provide different levels of service depending on the needs and size of your business. These options are outlined below.

  1. AFLAC Group Contract

This is the most popular type of arrangement for small businesses and large corporations alike. AFLAC provides supplemental health coverage for employees and business owners. A group contract opens access to short-term disability and hospitalization policies, which are helpful during the present public health crisis. In addition, that company’s associates will have access to AFLAC’s entire line of products.

I often quote the statistics from a Harvard study that 62% of the personal bankruptcies in this country are a result of health care bills, and 77% of those bankrupted had health insurance. Medical insurance may cover bills associated with your care, but they do not provide lost income from the time you are not at work. AFLAC pays folks directly.

This means if an employee has a short-term disability policy and is sick or unable to work for a 3, 6, or 9-month period, AFLAC will provide a portion of her salary, which could keep her afloat during that time that income is not coming in. If a dentist breaks his hand and cannot work, he can use his short-term disability to either pay bills or hire a substitute to run his appointments so he can keep his practice open. If an employee has a heart attack, AFLAC will step in and provide a lump-sum payment that can help the employee’s family pay bills during his recovery. If an employee (or child of an employee) is diagnosed with cancer, AFLAC will pay an initial diagnosis benefit along with payments for each chemo or radiation treatment, each day in the hospital, and every surgery that policyholder undergoes. All at affordable rates deducted from an employee’s paycheck. It is great coverage to “set and forget” that provides protection in life’s darkest times.

AFLAC also has good life insurance coverage. With enough policies and employees on the roster, that life insurance can become simplified or even guaranteed-issue depending on the stipulations of the group contract and the size of the desired life insurance policy. For larger businesses, that is a substantial benefit to offer employees.

There is a reason why AFLAC is so ubiquitous on the television airwaves and the AFLAC Duck has become synonymous with helping injured and sick people. They have been on Ethisphere’s most Ethical Companies List for the past decade and donate hundreds of millions to fighting childhood cancer. When folks have cancer, heart attacks, or major injuries, AFLAC is an essential layer of protection to offer employees. Best of all, as a voluntary benefit, there is no direct cost to the business to offer it.

I have run enrollments for firms of 3-4 people and factories with over 100 workers. AFLAC is a solid company with flexible benefits that employees trust. Firms I represent have seen their recruitment and retention rates improve by being able to say, “We offer AFLAC”. If that is something you’d like to add to your voluntary benefits package, give me a call. It can be set up and ready to roll within less than 10 days or more than 60; AFLAC will work on your timeframe and fit the needs of your company-whatever the size and industry.

2. Individual Life and Supplemental Health Insurance

Some firms I represent prefer to let me work directly with employees to enroll in benefits, especially life insurance coverage. They might have many 1099 contractors under their umbrella, or they are small 1-2-man operations that are just beginning to expand their business operations. Either way, they prefer to send employees directly to me to enroll in their policies.

There are a few benefits to this as well as some drawbacks. For life insurance coverage, since I am contracted with eight different national carriers, I can normally find folks a good policy that they can get direct-to-consumer. They set up their payment from their own bank or credit card. It is portable, meaning they can take it with them, regardless of whether they stay with the company or not. There is no work for the business involved to set up payroll deduction or administer the benefits.

The drawbacks? For supplemental health policies, rates are better on a group contract. Many policies can be set up on a group contract to be deducted pre-tax. That is not available direct-to-consumer. Moreover, approval rates are better on group policies. For older employees or folks with health problems, they will have better rates on a group contract, even with the option to choose from eight different carriers.

3.) Group Life Insurance

Some firms are only interested in setting up a group life arrangement, without any supplemental health options. Group life has a simple premise: with enough employees under the same policy, risk is more evenly distributed. The more employees you have, the smaller the weight of any one individual on the pool’s overall risk to the insurer.

So, if a company that has over 30 employees would like to offer a $10,000 whole life policy to every existing employee, along with every new employee on the roster, sometimes a group life option makes the most sense.

Group life can be set up to be either voluntary or mandatory for participation, and either employee-paid, employer-paid, or some sort of split arrangement.

I do not set up these types of policies personally, but my contacts with different national carriers allow me to serve as a neutral point of contact for you. I can get quotes from the firms I represent and put you in contact with representatives of the large national carriers to set up a group life contract for you.

This is not an option I typically recommend. I’m more likely to recommend getting an AFLAC contract, since that provides guaranteed or simplified-issue life insurance along with the rest of the AFLAC supplemental health policy options.  However, I am aware that some businesses prefer to keep things simple and stick with life insurance alone. I am here to meet your needs first and foremost. If this is what you are looking for, Lurz Insurance will provide you access to some of the best group life options available in a competitive marketplace and do the comparison work for you.


Lurz Insurance offers flexible options for businesses of all sizes in numerous industries. You receive the personal service of a neutral, independent agent and have access to the power and size of Fortune 500 companies. If you would like to learn more about how Lurz Insurance can help your business navigate the insurance market, please do not hesitate to contact us.

Dr. Rudolph Lurz is a former teacher and football coach with over a decade of experience in education and a doctorate in Administrative & Policy Studies. His insurance firm offers options from numerous national carriers such as AFLAC, AIG, Americo, Mutual of Omaha, John Hancock, Foresters, Prosperity Life and Athene Annuities. He is licensed and insured in Virginia, West Virginia, Pennsylvania, Illinois, and Florida. He lives in Roanoke, VA with his wife, daughter, and cat.

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